The Importance of Attraction Marketing

When I first started in network marketing, among the initial things like setting goals and training, I was told that I would have to make a list of my friends and family. There was even a sheet which had a list of professions and things like that to help jog your memory of people you’d want to contact and promote your business to. As time went on, I learned about the three foot rule and prospecting people that were around when I was out and about. The problem with these methods and other methods of marketing like this is that your friends and family may not be interested in building a business or might not have a business mindset. They may join your business just to be loyal to you; however, this does not help you build a steady foundation for your business. Also, you are doing the chasing instead of the people chasing you. With attraction marketing you are drawing people to your business and the people are chasing you and this is a lot more fun.

There are several ways that you can start drawing people to your business. One way is by making sure you have a website that has a lead capture page. If you can, I recommend having a video presentation on your website. This makes your website more personable and there are people that will be able to relate to you. Also, people tend to join the person and not the business per se so that is why it’s important that people see you as a business builder willing to share your success story and teach them to have the same success.

Another thing you want to make sure you have is a system in place. Once people are going to your website, you want to have a simple system that you and your members can use that does about 95% of the work for you. Some of the things the system should have is an auto responder so your prospects can receive updates and bits of information on things happening in the biz and on the importance of joining your biz, custom lead capture pages, video presentations, trainings that go over the business and helps your members learn how to effectively market the business.

Now that you have created a system that is simple to use, you want to be able to draw people to your website and through your system. From then on if your system is effective, your main goal after they go through the system is to provide a personal touch by contacting those people. This is the fun part about attracting people to your website because you already know that they are interested in what you have to offer so you don’t have to feel the pressure that you will be rejected.

One way of drawing people to your website is by placing ads. There are several places online that you can use to place ads regarding your business, such as, credit based safelists, ezines, solo-ad websites, etc. If you put in searches online things such as these, you will find several websites that can provide you with access to place ads for little to no cost. Some of these places, you can not only place ads but banners as well. Banner ads are great because you can place banners on several websites all over the internet.

Creating a blog is a great way of getting information out about your business and adds a personal touch to whatever you are promoting. You can write about your business experiences and network with people by passing along information that can help others successfully build a home business. This is also an initial way of branding yourself online. You can present yourself in such a way online that assures people that you and/or your team have the knowledge and experience to help them be successful.

You can also promote your business by going on social networks. Social networks are a great way to meet like minded individuals. You can try to use social networks like MySpace and Facebook, however, when it comes to business there are several business social networking sites that you can join for free. These business networks are very good because the people you meet are already in business or have had a business in the past and are open to other opportunities.

These are just a few ways of promoting your business. There are several ways to draw attention to your website whether you want to promote strictly online or offline or both. Its also based on how much time and money you can invest in your business. Whatever your decision, you will find that there are several ways to attract people to your website.

To find out more about how my system can help you create an additional income stream or help fund your primary business, you can go to:

http://wewillpayyourwayin.com